Freelance journalism has always been a challenging career choice and the global economic contractions of the last couple of years has only served to make the task of keeping food on the table even more difficult. The answer is to work smarter and not harder by generating multiple sales from the time spent researching one […]
In the techno-savvy 21st century where the latest breaking news is just a 140-character tweet away and where even radio has been relegated to a back-row seat, it‚Äôs now more important than ever for corporations, organizations and lobby groups to tightly control and monitor their media relations. While maintaining good relations with the vernacular media […]
It occasionally comes as somewhat of a surprise that when some people discover the term “search engine optimization” (SEO) that all rationale and logic to what otherwise might be a sound business strategy flies out the window in pursuit of little green dots in page rank graphs, or search engine results page (Serp) position. Now […]
Research conducted by the Association of British Travel Agents (ABTA) gives an interesting insight into the travel purchasing methods of British travellers, while¬† research conducted in America paints an interesting picture on the effectiveness of online advertising. Delegates at the annual ABTA travel convention were told earlier this week that a survey conducted on behalf […]
An analysis of 115 travel websites belonging to members of the UKs largest travel industry consortium, Advantage Travel Centres, has shown that only 12 per cent scored well for search engine optimization (SEO), with bad website design blamed for the poor results. Conducted by technology consulting firm Click With Technology (CWT), the survey found the […]
Australia’s oldest brewery has used the internet as the media of choice to spearhead a new $4 million advertising campaign to promote its range of premium beers. Launching a major advertising campaign on the internet is an unusual and bold step that highlights the ability the medium has for reaching targeted consumer groups.
eBay might be the worlds largest online auction site, but when it comes to accepting responsibility for what is posted on it’s site, or getting involved in problematic transactions, the company is more content to sit back and collect its fees than get involved.