The Best Spinner – an essential tool for all freelance journalists

The Best Spinner – an essential tool for all freelance journalists

Freelance journalism has always been a challenging career choice and the global economic contractions of the last couple of years has only served to make the task of keeping food on the table even more difficult. The answer is to work smarter and not harder by generating multiple sales from the time spent researching one […]

Media wars – How to fail at international media relations the UDD way

Media wars – How to fail at international media relations the UDD way

In the techno-savvy 21st century where the latest breaking news is just a 140-character tweet away and where even radio has been relegated to a back-row seat, it‚Äôs now more important than ever for corporations, organizations and lobby groups to tightly control and monitor their media relations. While maintaining good relations with the vernacular media […]

Online travel bookings soar but online video advertising flops

Online travel bookings soar but online video advertising flops

Research conducted by the Association of British Travel Agents (ABTA) gives an interesting insight into the travel purchasing methods of British travellers, while¬† research conducted in America paints an interesting picture on the effectiveness of online advertising. Delegates at the annual ABTA travel convention were told earlier this week that a survey conducted on behalf […]

Bad website design gives no advantage to UK travel agents

Bad website design gives no advantage to UK travel agents

An analysis of 115 travel websites belonging to members of the UKs largest travel industry consortium, Advantage Travel Centres, has shown that only 12 per cent scored well for search engine optimization (SEO), with bad website design blamed for the poor results. Conducted by technology consulting firm Click With Technology (CWT), the survey found the […]

Internet powers $4 m Cascade promotion

Australia’s oldest brewery has used the internet as the media of choice to spearhead a new $4 million advertising campaign to promote its range of premium beers. Launching a major advertising campaign on the internet is an unusual and bold step that highlights the ability the medium has for reaching targeted consumer groups.