Telstra Australia…redefining the journalist/pr relationship
The relationship between public relations representatives and journalists has always been a tenuous one at the best of times, but one can only wonder at the level of total incompetence and bizarre actions of Telstra in its dealings with the media. As a result of the story he was deluged by vitriolic emails from Rod Bruem, Telstra’s then editor-in-chief for blogging, that accused him of having manipulated the poll results, being a liar (because he hadn’t warned Bruem he was writing the story), and of not being a journalist.
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