Category Archives: Internet marketing

Media wars – How to fail at international media relations the UDD way

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Publishing defamatory statements about people is punishable by jail and financial restitution in Thailand

In the techno-savvy 21st century where the latest breaking news is just a 140-character tweet away and where even radio has been relegated to a back-row seat, it’s now more important than ever for corporations, organizations and lobby groups to tightly control and monitor their media relations. While maintaining good relations with the vernacular media is a necessity that goes without saying, good relations with the international media is (should) have been almost as important. For the past 18-days the United Front for Democracy against Dictatorship (UDD), aka the “red-shirts”, have been holding a mass rally on Phan Fa Bridge in central Bangkok in its latest – possibly a do or die – attempt to force Thailand Prime Minister Abhisit … Continue reading →

Page rank and green dots no substitute for $$

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Thai handicrafts such as these delicate soap carvings in Chiang Mai

It occasionally comes as somewhat of a surprise that when some people discover the term “search engine optimization” (SEO) that all rationale and logic to what otherwise might be a sound business strategy flies out the window in pursuit of little green dots in page rank graphs, or search engine results page (Serp) position. Now don’t get me wrong, page rank and where a website appears in organic search results is important if a site is to attract web traffic and if the internet is going to be an effective marketing tool for the products and/or services a company offers. However, if too much attention is spent on these factors the risk is that the overall aim – that of … Continue reading →

Online travel bookings soar but online video advertising flops

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57 per cent of British travellers booked their last international trip online

Research conducted by the Association of British Travel Agents (ABTA) gives an interesting insight into the travel purchasing methods of British travellers, while  research conducted in America paints an interesting picture on the effectiveness of online advertising. Delegates at the annual ABTA travel convention were told earlier this week that a survey conducted on behalf of the association has revealed that 57 per cent of British holiday makers booked their last international holiday online, with a further 19 per cent doing so by telephone. According to ABTA, which represents more than 5,500 UK travel agents and a further 900 UK tour operators having almost 7,000 association-registered websites between them, only 35 per cent of Britons traveling abroad booked through a … Continue reading →

Bad website design gives no advantage to UK travel agents

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Google – indisputable king of the search engine market. Image Search Engine Watch

An analysis of 115 travel websites belonging to members of the UKs largest travel industry consortium, Advantage Travel Centres, has shown that only 12 per cent scored well for search engine optimization (SEO), with bad website design blamed for the poor results. Conducted by technology consulting firm Click With Technology (CWT), the survey found the majority of the groups independent agents’ suffered from such bad website design that most did not appear in Google, MSN or Yahoo! searches for travel websites. With more than 750 independent agents and an annual group turnover of more than £2 billion per year, Advantage Travel Centres is a high-profile UK travel and tourism consortium offering packaged holidays, cruises and flight tickets throughout the UK. … Continue reading →

Internet powers $4 m Cascade promotion

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Australia’s oldest brewery has used the internet as the media of choice to spearhead a new $4 million advertising campaign to promote its range of premium beers. Launching a major advertising campaign on the internet is an unusual and bold step that highlights the ability the medium has for reaching targeted consumer groups.

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