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The Best Spinner – an essential tool for all freelance journalists

The Best Spinner – an essential tool for all freelance journalists

Freelance journalism has always been a challenging career choice and the global economic contractions of the last couple of years has only served to make the task of keeping food…

Media wars – How to fail at international media relations the UDD way

Media wars – How to fail at international media relations the UDD way

In the techno-savvy 21st century where the latest breaking news is just a 140-character tweet away and where even radio has been relegated to a back-row seat, it’s now more…

Page rank and green dots no substitute for $$

Page rank and green dots no substitute for $$

It occasionally comes as somewhat of a surprise that when some people discover the term “search engine optimization” (SEO) that all rationale and logic to what otherwise might be a…

Online travel bookings soar but online video advertising flops

Online travel bookings soar but online video advertising flops

Research conducted by the Association of British Travel Agents (ABTA) gives an interesting insight into the travel purchasing methods of British travellers, while  research conducted in America paints an interesting…

Bad website design gives no advantage to UK travel agents

Bad website design gives no advantage to UK travel agents

An analysis of 115 travel websites belonging to members of the UKs largest travel industry consortium, Advantage Travel Centres, has shown that only 12 per cent scored well for search…

Internet powers $4 m Cascade promotion

Internet powers $4 m Cascade promotion

Australia's oldest brewery has used the internet as the media of choice to spearhead a new $4 million advertising campaign to promote its range of premium beers. Launching a major…

eBay – Lots of profit but no responsibility

eBay – Lots of profit but no responsibility

eBay might be the worlds largest online auction site, but when it comes to accepting responsibility for what is posted on it's site, or getting involved in problematic transactions, the…