Online travel bookings soar but online video advertising flops

Online travel bookings soar but online video advertising flops

Research conducted by the Association of British Travel Agents (ABTA) gives an interesting insight into the travel purchasing methods of British travellers, while¬† research conducted in America paints an interesting picture on the effectiveness of online advertising. Delegates at the annual ABTA travel convention were told earlier this week that a survey conducted on behalf […]

Bad website design gives no advantage to UK travel agents

Bad website design gives no advantage to UK travel agents

An analysis of 115 travel websites belonging to members of the UKs largest travel industry consortium, Advantage Travel Centres, has shown that only 12 per cent scored well for search engine optimization (SEO), with bad website design blamed for the poor results. Conducted by technology consulting firm Click With Technology (CWT), the survey found the […]