Media wars – How to fail at international media relations the UDD way

Media wars – How to fail at international media relations the UDD way

In the techno-savvy 21st century where the latest breaking news is just a 140-character tweet away and where even radio has been relegated to a back-row seat, it‚Äôs now more important than ever for corporations, organizations and lobby groups to tightly control and monitor their media relations. While maintaining good relations with the vernacular media […]