eBay lowers seller protection to attract buyers

Online auction company eBay has decided to scrap the the buyer feedback ratings system that sellers rely on in deciding whether to accept a purchasers bid or to reject it. It leaves sellers unable to make a judgement as to the bona fides of buyers bidding on their listings.…

Internet powers $4 m Cascade promotion

Australia's oldest brewery has used the internet as the media of choice to spearhead a new $4 million advertising campaign to promote its range of premium beers. Launching a major advertising campaign on the internet is an unusual and bold step that highlights the ability the medium has for reaching targeted consumer groups.…